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Sega is a video game company. The mascot of Sega is Sonic the Hedgehog, though it used to be Alex Kidd until 1991. In the past, Sega used to be the rival company of Nintendo. Both companies made fun of the other company's mascot many times.
An early mockery heppened in Alex Kidd's final game, Alex Kidd in Shinobi World. The first boss was originally going to be named Mari-Oh, a parody of Mario, however, it was changed to Kabuto (this name was later been used on a Pokémon). There are also characters called the "Marxio Brothers" in Sonic the Comic, a British comic.
To counter these mockeries of Mario, Rare had Sonic and Earthworm Jim make "cameo appearances" in Donkey Kong Country 2: Diddy's Kong Quest. Although they apparently joined Cranky Kong's contest of collecting DK Coins, Sonic and Jim apparently did not succeed in getting many coins. Neither ranked third place, and the pair seemed to have fled from Mushroom World. Sonic left his shoes behind when he left and Earthworm Jim left behind his blaster, both of which were put by a trash can, and labeled "No Hopes". Another (possible) mockery is the Harry Hedgehog enemy in Super Mario World 2: Yoshi's Island. Its blue coloration and rather quick moving pace may have been a mockery of Sonic; however, this may have been a coincidence.
This feud lasted for many years, until Sega became a third-party developer in 2002, with the closing of their console-producing division. Sonic Adventure 2: Battle, appeared on the Nintendo Gamecube for the first game ever. Their first effort by teaming up with Nintendo resulted in F-Zero AX/GX. The two companies later teamed up to create a crossover game featuring both Mario and Sonic, Mario & Sonic at the Olympic Games and Mario & Sonic at the Olympic Winter Games. Sonic later appeared in Super Smash Bros. Brawl.
Mario Games developed by Sega
Mario Games published by Sega
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| Game companies
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Divisions and subsidiaries of Nintendo
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1-UP Studio • iQue • Mario Club Co., Ltd. • NDcube • Next Level Games • Nintendo • †Nintendo Entertainment Analysis and Development • Nintendo Entertainment Planning and Development • †Nintendo Research & Development 1 • †Nintendo Research & Development 2 • †Nintendo Software Planning & Development • Nintendo Software Technology Corporation • †Nintendo System Development • Retro Studios • Treehouse
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| Third parties
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†AlphaDream • Arika • ArtePiazza • †Artoon • Arzest • Bandai Namco Entertainment • †Banpresto • †Bullet-Proof Software • Camelot Software Planning • Capcom • CAProduction • Game Arts • Game Freak • Good-Feel • GREZZO Co., Ltd. • GungHo Online Entertainment • HAL Laboratory • †Hudson Soft • Ikegami Tsushinki • Intelligent Systems • Interplay • Jupiter • Konami • Monster Games • †NovaLogic • Paon DP • Racjin • Radical Entertainment • Rare Ltd. • Royal Philips Electronics • Sega • Silverball Studios • Softnica • Sora Ltd. • Spike Chunsoft • Square Enix • †St.GIGA • †SUZAK Inc. • TOSE Software Co. • Treasure • Ubisoft • Velan Studios • Coleco • †Atarisoft • Sharp Corporation • †The Software Toolworks • Atari Corporation • National Human Electronics • Fantasy Factory • Tokyo Electron • †Software Creations • Nichimen Graphics • EA Canada • †Skip Ltd. • Beenox • indieszero • Vicarious Visions • Mojang Studios • 4J Studios • Playtime • Scientific Toys • Million Colors • Nelsonic Industries • S.I.U. • Mani • Natsume • Vanpool • Armor Project • Dynatech Play2O • T's MUSIC Co., Ltd. • Access Games • TNX • Switch Entertainment Inc. • Digital Works Entertainment • WILL Co., Ltd. • Sound Racer Ltd. • Hexadrive • Other Ocean Interactive • SkyBox Labs • SmileBoom Co., Ltd. • Magnum enter Co., Ltd. • Hamster • Xbox Game Studios • Falcon • Iwasaki Engineering • †Gottlieb • Sunwise • †Fabtek • Atlus • Brunswick • Maygay • Brian A. Rice, Inc. • Presage Software • Digitainment • Brainstorm Entertainment • Codesmith, Inc. • MISA • †Ocean Software • Caroline Software Incorporated • C3 Incorporated • POP Multimedia • Skyworks Technologies, Inc. • VPI.net • Lightmaker • Blit Interactive • NHN Entertainment • †Yutaka
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| Other companies
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Book publishers
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Guinness World Records • Prima Games • Scholastic • Shogakukan • Valiant Comics • Dark Horse Comics
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| Animation studios
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†DIC Entertainment • Illumination • †Medialab • Nelvana • †Pacific Rim Productions, Inc. • †Sei Young Animation Co., Ltd.
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| Home video distributors
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†Abbey Home Entertainment • Bim Bum Bam Video • Beyond Home Entertainment • Buena Vista Home Video • Disky Communications • Egmont Film • GoodView Home Video • HVN • IDP Home Video • †Kids Klassics • Lionsgate Home Entertainment • Maximum Entertainment • Manga Distribution • MRA Entertainment • NCircle Entertainment • On Air Video • Paramount Home Video • Pickwick Video • Pidax Film • Producciones Panther • Roadshow Entertainment • Sterling Entertainment Group • Shout! Factory • SMI url • Target • The Video Collection • UIG Entertainment GmbH • Universal Pictures • Wendros
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| Collectible / toy makers
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†Banpresto • Bioworld • BlackMilk Clothing • †ERTL • Fangamer • First4Figures • Furuta • Gelato Pique • Hallmark • Jakks Pacific • K'NEX • LEGO • Mattel • PopCo Entertainment • S.H. Figuarts • San-ei Co., Ltd. • Toy Biz
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| Food companies
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Burger King • Freiberger • Keebler • Kellogg's • McDonald's • Nagatanien • †Sunshine Biscuits • Taco Bell • Wendy's
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| Cosmetics companies
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Lush • shu uemura
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| Miscellaneous
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†MediaBrowser
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