SMBPlumbing.com
SMBPlumbing.com was a microsite within the official website of The Super Mario Bros. Movie. Related to Super Mario Bros. Plumbing, a fictional company operated by Mario and Luigi in the movie, it emulated real-life business websites, featuring an overview of the company, customer comments, job opportunities, and a chatbot, among other content. The site also contained a multitude of graphical elements that produced sound effects or redirected users to hidden pages and videos when interacted with.[1]
SMBPlumbing.com was opened in February 2023 and was redesigned with additional content on March 9, 2023.[2] On June 9, 2023, the page was updated again, coinciding with the film's home video release.[3] As of October 2023, the site has gone offline and now redirects to the movie's official website.[4]
Description of contents[edit]
Sections[edit]
The site's home page opens with a statement that Super Mario Bros. Plumbing is family-owned and operated, followed by the tagline "Fixing pipes is our game!" and an embed of a YouTube commercial for the service. The page continues with the following sections:
- About Us: Features an overview of Super Mario Bros. Plumbing signed by Mario and Luigi. In it, the brothers introduce themselves enthusiastically, stating that they "aim to one-up the competition with [their] expert white-glove service." Additionally, they claim to have opened the service because they "were tired of dealing with spiky bosses," a nod to Spike and inadvertent foreshadowing of their encounter with Bowser in the movie.
- Testimonials: Features nine written reviews of Super Mario Bros. Plumbing by former customers. Three of them—penned by users SpikeIsCool (Spike), BrKLnCouple, and dunnadunnadunna—are negative, with the first calling the brothers disloyal and subpar (though later updating his review to one and a half stars after the brothers saved Brooklyn), the second stating that "SMBP left my house an absolute MESS!" although conceding that their dog "absolutely loved" Mario and Luigi, and the third stating that they did not hear from the brothers after they went underground. The other six reviews are positive and praise the brothers for their service. One review is written by the brothers' mother, under the username "BrosMom," who describes them in an affectionate light and notes that they treated her "like family." Another review by a user named "Pipe_Dreamz" praises their "amazing looking water," referencing MARIO WiiU, a Miiverse user known for constantly praising the water effects in various Wii U games.[5] A positive review was left by someone with the username "jump.man," a reference to "Jumpman," what Mario was called in instructions for the arcade version of Donkey Kong. On April 3, 2023, a testimonial by a user named "CollegeHoopsters" was added, and their message contains a video link.[6] In the video, several college basketball players endorse the business, including Cavinder Twins, RJ Davis, Armando Bacot, Jared McCain, Sedona Prince, Meechie Johnson, Caleb Love, Paige Bueckers, Gradey Dick, and Hansel Enmanuel (referred to as "Emmanuel" in the video).
- Careers: A listing of various job positions at Super Mario Bros. Plumbing, namely dispatcher, bookkeeper, marketing manager, and driver.
- Service Area: A graphic of the two regions of New York the business operates in, Brooklyn and Queens. The user must first solve a fake CAPTCHA to access this section.
- Van Tour: The actual tour of the Super Mario Bros. Plumbing van. This section is not present on the website outside the United States and was eventually removed from the website after June 9, 2023. The van visited the following locations at these times:
- Austin, Texas: March 10
- New York, New York: March 10, March 30
- Boston, Massachusetts: March 24–26
- Los Angeles, California: April 1
- San Francisco, California: March 20–24
- Live Chat: A chatbot where the user can ask and respond with pre-written messages.
Interactive elements[edit]
The website has various links and graphics with which the user can interact.
- In the website's header, the "Call or Text Us At 929-55-MARIO" tag plays the Nintendo GameCube start-up jingle when clicked on. By calling the provided number, Luigi tells the caller to text the same number for service and to visit the website. Texting the number causes Super Mario Bros. Plumbing to give the option to sign up for updates on the film; if the texter sends "ON THE DOUBLE" after signing up, it causes Super Mario Bros. Plumbing to send its business card. Booking an appointment leads to the movie's Fandango page or the official website in other regions. If a text containing one of the available careers in the message is sent, the business responds by saying that the texter got their chosen career and sending an image relating to that career.
- In the opening section, when clicked on, the "Certified Super!" seal of approval plays an enhanced version of the power-up sound effect from Super Mario Bros.; the "As seen on TV" sign plays the race start countdown sound effect from Mario Kart 8 and Mario Kart 8 Deluxe; and the manhole under the Super Mario Bros. Plumbing van used to lead the user to a poster of The Super Mario Bros. Movie featuring Bowser and Kamek overlooking the Koopa Troop. After the site's update, it leads to a link to the final trailer.
- In the "About Us" section, when clicked on, the "24/7 Emergency Services!" sign plays the jumping sound effect from Super Mario Bros., immediately followed by the same sound effect slowed down.
- In the "Testimonials" section, when clicked on, the invalid file icon leads to a 404 error page showing three Warp Pipes. Each pipe plays a different enhanced version of the pipe entrance sound heard in games of the Super Mario franchise: Clicking on the middle pipe, right pipe, and left pipe in that order causes the page to play an arrangement of the Ground Theme from Super Mario Bros. Clicking on the middle pipe, left pipe, and right pipe in that order makes Mario jump out of the middle pipe and plays the Underground Theme. Inspecting the website's console output after visiting the 404 error page shows an ASCII version of a Lumalee.
- In the "Careers" section, when clicked on, the "Apply Now" button used to lead the user to a webpage informing them that the application process is still being worked on prior to the site's redesign. After the redesign, the button leads to a clickable list of jobs. Clicking on any of them leads back to the main page.
- In the "Service Area" section, failing the CAPTCHA plays the sound of Bowser breathing fire, while completing it plays the item roulette sound from Mario Kart 8 and Mario Kart 8 Deluxe. Clicking the Brooklyn portion of the map plays audio from the arcade game Donkey Kong, while clicking the Queens portion plays audio from the Family Computer Disk System version of Kid Icarus. Booking an appointment leads to the movie's Fandango page or the official website in other regions.
- A "Key to the City" button added on June 9, 2023, brings up a memo from Mayor Pauline of a celebration honoring the brothers to be held on June 13, 2023, while triggering the "Superstars" track from the film's score.
The website, outside its real-life legal notice, is shown as copyrighted in 2023 and built by Mario and Luigi. Since the redesign, attempting to access the site with the smbplumbing.com address from non-English speaking countries automatically redirects the user to their local equivalent.
Media[edit]
 The GameCube jingle from the website | File info 0:03 |
| Luigi's voicemail | File info 0:40 |
| The Ground Theme as heard on the error page | File info 0:13 |
| The audio of Donkey Kong gameplay from the website | File info 0:22 |
| The audio of Kid Icarus gameplay from the website | File info 0:09 |
Gallery[edit]
Super Mario Bros. Plumbing business card
"Certified Super!" seal of approval
"As seen on TV" sign
Invalid file icon, which, on the original website, leads the user to a 404 error web page with interactable Warp Pipes
Profile picture of the majority of users who left a testimonial
Profile picture of SpikeIsCool
Profile picture of BrKLnCouple
CAPTCHA image
"Apply Now!" sign from the Careers section
Pictogram for the dispatcher career
Pictogram for the bookkeeper career
Pictogram for the marketing career
Pictogram for the driver career
The Super Mario Bros. Plumbing van
Image sent to those who "applied" for a career
Image sent to those who "applied" as a dispatcher
Image sent to those who "applied" as a bookkeeper
Image sent to those who "applied" as a marketing manager
Image sent to those who "applied" as a driver
ASCII Lumalee
Cursor resembling Mario's glove
"Key to the City" button
"Key to the City" emblem
Mayor Pauline's signature
Names in other languages[edit]
| Language | Name | Meaning |
|---|---|---|
| Japanese | SMBPlumbing.jp[7] |
- |
| Chinese | SMBPlumbing.tw[8] |
- |
| French (NOA) | PlomberieSMB.ca[9] |
Plomberie means "plumbing". |
| French (NOE) | Supermarioplomberie.fr[10] |
Plomberie means "plumbing". |
| German | SMBKlempner.de[11] SMBKlempner.ch[12] |
Klempner means "plumber". |
| Italian | SMBIdraulica.it[13] |
Idraulica means "plumbing". |
| Korean | SMBPlumbing.co.kr[15] |
- |
| Portuguese (NOA) | SMBEncanadores.com.br[14] |
Encanadores means "plumbers". |
| Spanish (NOA) | SMBPlomeria.com.mx[16] |
Plomeria means "plumbing". |
| Spanish (NOE) | SuperMarioBros-Fontaneros.com[17] |
Fontaneros means "plumbers". |
References[edit]
- ^ SMBPlumbing.com. Retrieved February 12, 2023. (Archived February 12, 2023, 21:39:36 UTC via archive.today.)
- ^ SMBPlumbing.com. Retrieved March 9, 2023. (Archived March 9, 2023, 23:19:50 UTC via archive.today.)
- ^ SMBPlumbing.com. Retrieved June 10, 2023. (Archived June 9, 2023, via Archive.org)
- ^ @Akfamilyhome (October 3, 2023). Looks like SMBPlumbing.com is no longer active and automatically redirects to the Mario Movie official site, you will be missed. Twitter. Retrieved October 3, 2023. (Archived October 3, 2023, 11:56:00 UTC via Wayback Machine).
- ^ sleeprhit_ (March 9, 2023). MARIO WiiU is canon. Twitter. Retrieved March 11, 2023. (Archived March 10, 2023, 00:41:46 UTC via Wayback Machine.)
- ^ Illumination (April 3, 2023). SMBPlumbing Testimonial Super Cut. YouTube. Retrieved April 4, 2023.
- ^ SMBPlumbing.jp. Retrieved March 31, 2023.
- ^ SMBPlumbing.tw. Retrieved March 11, 2023. (Archived March 10, 2023, 20:38:16 UTC via Wayback Machine.)
- ^ PlomberieSMB.ca. Retrieved April 25, 2023.
- ^ Supermarioplomberie.fr. Retrieved March 11, 2023. (Archived , 02:38:13 UTC via Wayback Machine.)
- ^ SMBKlempner.de. Retrieved March 11, 2023. (Archived March 11, 2023, 22:25:21 UTC via Wayback Machine.)
- ^ SMBKlempner.ch. Retrieved March 11, 2023. (Archived March 10, 2023, 18:18:23 UTC via Wayback Machine.)
- ^ SMBIdraulica.it. Retrieved March 11, 2023. (Archived March 9, 2023, 22:54:33 UTC via Wayback Machine.)
- ^ SMBEncanadores.com.br. Retrieved March 11, 2023. (Archived March 7, 2023, 04:15:25 UTC via Wayback Machine.)
- ^ SMBPlumbing.co.kr. Retrieved March 25, 2023.
- ^ SMBPlomeria.com.mx. Retrieved March 11, 2023. (Archived March 10, 2023, 02:56:10 UTC via Wayback Machine.)
- ^ SuperMarioBros-Fontaneros.com
