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'''{{wp|Mario Segale|Mario Arnold Segale}}''' was an American real-estate developer of retail malls and office buildings and landlord based in {{wp|Seattle|Seattle, Washington}}. Born to Italian immigrants, he was the owner of the M.A. Segale construction company and was responsible for projects in the southern {{wp|King County, Washington|King County}}. Segale was known for being the namesake of [[Mario]]. According to a widely shared story originating from {{wp|David Sheff}}'s ''{{wp|Game Over (Sheff book)|Game Over}}'', during a meeting at [[Nintendo]]'s {{wp|Tukwila, Washington}} warehouse, an exasperated Segale berated {{wp|Minoru Arakawa}} for overdue rent, and Arakawa decided to rename Jumpman (which the Mario character was initially called) to his current name due to his physical similarities. Sheff misspelled Segale's last name as "Segali," which was thought to be the correct spelling for years. This story was debunked by warehouse manager {{wp|Don James (executive)|Don James}}, who stated that he and Arakawa named him after Segale because he was so reclusive that they did not know what he looked like.<ref>[https://www.wired.com/2012/02/gamelife-podcast-episode-18/ Game|Life Podcast] {{wp|Wired (magazine)|''Wired''}}. (February 17, 2012). Retrieved April 21, 2023. Interview with Don James starts at 51:16.</ref><ref>[https://youtu.be/CizC6MqyiJM?t=132 Nintendo Treehouse Live - E3 2018 - Arcade Archives Donkey Kong, Sky Skipper] YouTube. (June 15, 2018). Retrieved April 21, 2023.</ref>
'''{{wp|Mario Segale|Mario Arnold Segale}}''' was an American real-estate developer of retail malls and office buildings and landlord based in {{wp|Seattle|Seattle, Washington}}. Born to Italian immigrants, he was the owner of the M.A. Segale construction company and was responsible for projects in the southern {{wp|King County, Washington|King County}}. Segale was known for being the namesake of [[Mario]]. According to a widely shared story originating from {{wp|David Sheff}}'s ''{{wp|Game Over (Sheff book)|Game Over}}'', during a meeting at [[Nintendo]]'s {{wp|Tukwila, Washington}} warehouse, an exasperated Segale berated {{wp|Minoru Arakawa}} for overdue rent, and Arakawa decided to rename Jumpman (which the Mario character was initially called) to his current name due to his physical similarities. Sheff misspelled Segale's last name as "Segali," which was thought to be the correct spelling for years. This story was debunked by warehouse manager {{wp|Don James (executive)|Don James}}, who stated that he and Arakawa named him after Segale because he was so reclusive that they did not know what he looked like.<ref>[https://www.wired.com/2012/02/gamelife-podcast-episode-18/ Game|Life Podcast] {{wp|Wired (magazine)|''Wired''}}. (February 17, 2012). Retrieved April 21, 2023. Interview with Don James starts at 51:16.</ref><ref>[https://youtu.be/CizC6MqyiJM?t=132 Nintendo Treehouse Live - E3 2018 - Arcade Archives Donkey Kong, Sky Skipper] YouTube. (June 15, 2018). Retrieved April 21, 2023.</ref>


Despite the notoriety, Segale was known to be proud of the association and happily shared his amusing anecdote with his grandchildren and his close friends.<ref name="tecnhologizer">Comment by "Aquaintance of Mario S." (July 1, 2014). From "[https://www.technologizer.com/2010/04/25/mario/#comment-60710 The True Face of Mario]". ''Technologizer''. Accessed March 20, 2023. Cited by Chappell, B. (November 2, 2018). "[https://www.npr.org/2018/11/02/663372770/mario-segale-inspiration-for-nintendos-hero-plumber-has-died Mario Segale, Inspiration For Nintendo's Hero Plumber, Has Died]". ''NPR''.</ref> There is little information known about him, however, as he kept a low profile throughout his life, and few photographs of him exist. He was a duck hunting hobbyist,<ref name="tecnhologizer"/> and his favorite color was red.<ref name="obituary">[https://www.legacy.com/us/obituaries/seattletimes/name/mario-segale-obituary?id=15967244 "Mario Segale Obituary"]. ''Legacy''. Accessed March 20, 2023.</ref>
Despite the notoriety, Segale was known to be proud of the association and happily shared his amusing anecdote with his grandchildren and his close friends.<ref name="tecnhologizer">Comment by "Aquaintance of Mario S." (July 1, 2014). From "[https://www.technologizer.com/2010/04/25/mario/#comment-60710 The True Face of Mario]". ''Technologizer''. Accessed March 20, 2023. Cited by Chappell, B. (November 2, 2018). "[https://www.npr.org/2018/11/02/663372770/mario-segale-inspiration-for-nintendos-hero-plumber-has-died Mario Segale, Inspiration For Nintendo's Hero Plumber, Has Died]". ''NPR''.</ref> There is little information known about him, however, as he kept a low profile throughout his life, and few photographs of him exist. He was a duck hunting hobbyist,<ref name="tecnhologizer"/> and his favorite color was red.<ref name="obituary">[https://www.legacy.com/us/obituaries/seattletimes/name/mario-segale-obituary?id=15967244 "Mario Segale Obituary"]. ''Legacy''. Accessed March 20, 2023</ref>


Segale passed away in his home in Tukwila on October 27, 2018, at age 84. According to his obituary,<ref name="obituary"/> he wanted to be known for his life accomplishments, and according to his acquaintances, he was said to be reluctant to be associated with the Mario character due to the risk of it interfering with his brand.<ref name="tecnhologizer"/>
Segale passed away in his home in Tukwila on October 27, 2018, at age 84. According to his obituary,<ref name="obituary"/> he wanted to be known for his life accomplishments, and according to his acquaintances, he was said to be reluctant to be associated with the Mario character due to the risk of it interfering with his brand.<ref name="tecnhologizer"/>

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