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| {{company-infobox | | {boi |
| |logo=Sega Logo.svg
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| |width=220px
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| |founded=1960
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| |firstgame=''[[Mario & Sonic at the Olympic Games]]''
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| |lastgame=''[[Luigi's Mansion Arcade]]''
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| |president=Kenji Matsubara
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| }}
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| '''Sega Games Co., Ltd.''' (also referred to and stylized as '''SEGA''') is a Japanese video game developer and publisher, headquartered in Tokyo, Japan. Starting as an arcade-focused company, SEGA moved into the game console market in the early 1980s with the {{wp|SG-1000}}, later releasing platforms such as the {{wp|Sega Genesis}} (known as the Mega Drive in Japan and European regions) and {{wp|Sega Saturn}}. After a string of primarily-Western commercial failures and profit losses in the later half of the 1990s, SEGA quit the home console business in 2001, moving on to become a software developer. SEGA is most known for their mascot, [[Sonic the Hedgehog]], who debuted in 1991. The company is currently a subsidiary of '''Sega Sammy Holdings'''.
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| == Rivalry ==
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| During SEGA's time in the console business, during the 8-bit and 16-bit eras, the company usually mocked Nintendo's properties in their games. In addition, marketing from the era usually portrayed SEGA's platforms as superior to Nintendo's, even going as far to mention the company by name. An early mockery toward Nintendo can be found in the final game of the ''{{wp|Alex Kidd}}'' series, ''{{wp|Alex Kidd in Shinobi World}}'', where the first boss was originally going to be named Mari-Oh, an obvious parody of [[Mario]]. However, it was later changed to Kabuto. In the British ''{{wp|Sonic the Comic}}'' series from Fleetway, characters known as the "Marxio Brothers" appeared, a trio of electricians who were parodies of both the Mario Bros. and the {{wp|Marx Brothers}}.
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| To counter these mockeries of Mario, [[Rare]] had Sonic make a "cameo appearance" in ''[[Donkey Kong Country 2: Diddy's Kong Quest]]''. His shoes, as well as a weapon from a fellow platforming mascot rival, {{wp|Earthworm Jim}}'s blaster, are seen next to a trash can during [[Cranky Kong]]'s [[Cranky's Video Game Heroes|contest]] labeled "No Hopers."
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| ==Move to software developer==
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| One of SEGA's last consoles, the {{wp|Dreamcast}}, was discontinued in 2001 in America and 2007 in Japan, after failing to rival consoles such as {{wp|Sony}}'s {{wp|PlayStation 2}}.
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| ''{{wp|Super Monkey Ball (video game)|Super Monkey Ball}}'' marked the first post-''Sonic'' appearance of a SEGA game on a Nintendo console, specifically the [[Nintendo GameCube]]. Since then, both SEGA and Nintendo have collaborated on several projects. Their first effort resulted in [[f-zerowiki:F-Zero GX|''F-Zero GX'']] and [[f-zerowiki:F-Zero AX|''AX'']]. The two companies later teamed up to create a crossover game featuring both Mario and Sonic, ''[[Mario & Sonic at the Olympic Games]]'', which generated the ''[[Mario & Sonic (series)|Mario & Sonic]]'' series. Sonic also appeared as a playable character in the ''[[Super Smash Bros. (series)|Super Smash Bros.]]'' series. He appeared with another fellow Sega character, [[Bayonetta]] who has appeared in ''[[Super Smash Bros. for Nintendo 3DS / Wii U]]'' and ''[[Super Smash Bros. Ultimate]]''. [[Joker]], a character from Sega subsidiary {{wp|Atlus}}, is also playable in ''Super Smash Bros. Ultimate'' as DLC. Aside from the ''Mario & Sonic'' series and the ''Super Smash Bros.'' series, Sonic has made cameo appearances in the Mario universe. By using a Sonic [[amiibo]], players can unlock an outfit based on Sonic in ''[[Yoshi's Woolly World]]'' and ''[[Mario Kart 8]]'' (and their [[Poochy & Yoshi's Woolly World|respective]] [[Mario Kart 8 Deluxe|ports]]), as well as in ''[[Super Mario Maker]]''. [[SonicRetro:Yoshi's Island Zone|Yoshi's Island Zone]] is a downloadable level in the Wii U version of ''[[SonicRetro:Sonic Lost World|Sonic Lost World]]'' which features Sonic in [[Yoshi's Island (place)|Yoshi's Island]].
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| As a third party developer, Sega currently makes games for a variety of devices, ranging from video game consoles and handhelds to smartphones.
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| ==''Mario'' games developed by Sega==
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| *[[Donkey Kong (franchise)#3.9 Canceled Games|Canceled ''Donkey Kong'' parking attendant arcade game]]<ref>Hilliard, Kyle (December 29, 2016). [http://www.gameinformer.com/b/features/archive/2016/12/29/meet-the-man-who-put-mario-and-zelda-on-the-philips-cd_2d00_i.aspx Meet The Man Who Put Mario And Zelda On The Philips CD-i]. ''Game Informer''. Retrieved January 06, 2017.</ref>
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| *''[[Mario & Sonic at the Olympic Games]]'' - [[Wii]], 2007; [[Nintendo DS]], 2008
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| *''[[Mario & Sonic at the Olympic Winter Games]]'' - [[Wii]], 2009; [[Nintendo DS]], 2009
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| *''[[Mario & Sonic at the London 2012 Olympic Games]]'' — [[Wii]], 2011; [[Nintendo 3DS]], 2012
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| *''[[Mario & Sonic at the Sochi 2014 Olympic Winter Games]]'' - [[Wii U]], 2013
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| *''[[Mario & Sonic at the Rio 2016 Olympic Games]]'' - [[Wii U]], 2016; [[Nintendo 3DS]], 2016
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| *''[[Mario & Sonic at the Olympic Games Tokyo 2020]]'' - [[Nintendo Switch]], 2019
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| ==''Mario'' games published by Sega==
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| *''[[VS. Super Mario Bros.]]'' (published by Sega, S.A. SONIC in several European countries)<ref>http://www.recreativas.org/vs-super-mario-bros-video-sonic-968-sega-sonic</ref>
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| *''Mario & Sonic at the Olympic Games'' (in North America and Europe only)
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| *''Mario & Sonic at the Olympic Winter Games'' (in North America and Europe only)
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| *''Mario & Sonic at the London 2012 Olympic Games'' (in North America and Europe only)
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| *''[[Luigi's Mansion Arcade]]''
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| *''Mario & Sonic at the Olympic Games Tokyo 2020''
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| ==References==
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| <references />
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| ==External Links==
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| {{NIWA|SmashWiki=1}}
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| *[http://segaretro.org/Sega Sega on Sega Retro]
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| *[http://www.sega.com/?t=EnglishUSA Official American website]
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| {{Companies}}
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| [[Category:Video game developers]]
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| [[Category:Companies]]
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| [[de:Sega]]
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| [[it:Sega]]
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