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 {{quote|Eek! No one told me there would be gh-gh-ghosts here! I wish I'd brought my [[Poltergust 3000]] with me.|Luigi|Fortune Street}}
-'''Luigi''' is [[Mario]]'s younger but taller twin brother, the secondary protagonist of the [[Super Mario (franchise)|''Super Mario'' franchise]], and the main protagonist of the ''[[Luigi's Mansion (series)|Luigi's Mansion]]'' series. Throughout his life, he has lived in Mario's shadow, developing both cowardly and heroic tendencies. Despite this, Luigi has helped and fought alongside his brother on many occasions. ''[[Mario Bros. (Game & Watch)|Mario Bros.]]'' for the [[Game & Watch]] marks his first appearance, in which he is an exact copy of Mario. He went on to gain a different color and be used to facilitate a second-player option. However, as Luigi established himself throughout the ''Super Mario'' franchise, he gained his own identity as a character.
+'''Luigi''' is one of the two main protagonists (alongside [[Mario]]) of the [[Super Mario (franchise)|''Super Mario'' franchise]], and the main protagonist of the ''[[Luigi's Mansion (series)|Luigi's Mansion]]'' series. He is Mario's younger but taller twin brother and has lived in Mario's shadow throughout his life, developing both cowardly and heroic tendencies. Despite this, Luigi has helped and fought alongside his brother on many occasions. ''[[Mario Bros. (Game & Watch)|Mario Bros.]]'' for the [[Game & Watch]] marks his first appearance, in which he is an exact copy of Mario. He went on to gain a different color and be used to facilitate a second-player option. However, as Luigi established himself throughout the ''Super Mario'' franchise, he gained his own identity as a character.
 ==Creation and development==
 Luigi was created when [[Gunpei Yokoi]] set out to produce ''[[Mario Bros. (game)|Mario Bros.]]''<ref>[https://iwataasks.nintendo.com/interviews/wii/nsmb/0/1/ Iwata Asks: New Super Mario Bros. Wii Vol. 1 Ch. 2]. Retrieved May 2, 2023.</ref><ref>[https://news.denfaminicogamer.jp/column01/180619#i-4 『パックマン』にはじまり『スーパーマリオ』でひとつの完成形に達した“キャラクターの身体機能”「なんでゲームは面白い？」第11回]. Retrieved May 2, 2023. (Contains quote from Yokoi found in 「横井軍平ゲーム館」.)</ref> After observing the two-player competitive and cooperative gameplay of the arcade game ''{{wp|Joust (video game)|Joust}}'', he and [[Shigeru Miyamoto]] wished to incorporate a similar style of gameplay into their game.<ref>[https://loderun.blog.ss-blog.jp/2005-09-18 『マリオブラザーズ』の元ネタは『ジャウスト』？ （その１）]. Retrieved May 2, 2023. (Addendum quotes an interview with Miyamoto found in 「ゲーム・マエストロ Vol.1」.)</ref> Their answer to ''Joust''{{'}}s stork-riding player 2 was Luigi, a younger twin brother to Mario, with whom he could compete or cooperate. Like Mario, Luigi received his name from [[Nintendo]] of America. Coincidentally, his name was also noted to be similar to the Japanese word 「類似」 (''ruiji''), meaning "similar",<ref>[http://www.vgfacts.com/attachments/full/2/3293.png News article covering interview with Shigeru Miyamoto]. Retrieved January 24, 2015.</ref> possibly a reference to how Luigi was originally a simple palette swap of Mario. With the 2-player mode in mind, Nintendo and publishing companies such as Atari gave Luigi immediate publicity, making him the star and center of attention in many [[List of advertisements|advertisements]] for the game.<ref name="mbcommercial">[https://www.youtube.com/watch?v=-G0PA7lDRO8 Commercial for Atari Mario Bros. featuring a live-action Luigi.]</ref><ref>[http://themushroomkingdom.net/mania/a/print/mb-atari.jpg Print ad for ''Mario Bros.'']</ref>